Company News

Macy’s Opens ‘Impulse Beauty’ Spaces

Open-sell area brings new niche beauty brands to retailer.

Author Image

By: TOM BRANNA

Editor

Macy’s is rolling out Impulse Beauty, its new open-sell space for niche beauty brands designed to complement its traditional beauty counters. Impulse Beauty spaces will be installed in 54 Macy’s stores by October and the retailer plans to add another 50 doors by 2011. Brands will incude Bare Escentuals, Benefit, Cargo, Dior, Laura Geller, Philosophy, Smashbox, Stila, Studio Gear, Sue Devitt, Too Faced and Urban Decay, many of which have not previously been offered in Macy&#8217...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters